Ash Poulton : The Back9 Golf Franchise Story

About this Event

BRINGING A US FRANCHISE BRAND TO THE UK 

The Back9 Golf Franchise Story 

How do you take a successful American franchise concept and bring it to the UK? 

For our next The Franchise Company First Friday, we’re looking at the opportunities and challenges involved in introducing an established US franchise brand into the UK using a direct franchise model. 

Our case study is Back9 Golf, an innovative indoor golf concept that has grown in the US and is now looking to develop its presence internationally. 

Rather than following the traditional Master Franchise route, the UK opportunity provides an interesting case study in how an overseas franchisor can work directly with UK franchisees. 

WHY ATTEND? 

International franchising can create exciting opportunities – but crossing the Atlantic isn't simply a case of replicating what works in America. 

The UK is a different market, with different customers, property costs, employment practices, legislation, funding considerations and franchisee expectations. 

During this First Friday we'll explore what needs to happen to make the transition successfully. 

WHAT WE'LL COVER 

• Why the UK?
• Direct Franchising v Master Franchising
• The Back9 Golf Case Study
• Testing the UK Market
• Finding the Right Locations
• Making the Numbers Work
• UK Franchise Documentation & Compliance
• Recruiting the First Franchisees